New York has SoHo, NoHo, Nolita, TriBeCa and Dumbo, so why can’t Stockholm? Last year, somebody had that very thought, opened a café in trendy Södermalm (well, I live there) South of Folkungagatan, called it SoFo, rallied local shops to the cause, and now SoFo is a meme on the verge of prime timeStockholm fashion blogger Anna has covered SoFo from the start.
The café owner, BTW, does not take kindly to suggesting SoFo works best as an ironic neologism..
But not the only meme. Every SoFo implies a NoFo, which, selfevidently, is the area North of Folkungagatan. But Folkungagatan is long, so we call the area further along MoFo, More of Folkungagatan.
To the South of SoFo (SoSo? Nah), we get to the area North of Lower Gotlandsgatan, NoLoGo. Still further south there is a part of the city whose main landmarks are the Bridges off Ringvägen, or BoRing. I live between BoRing and NoLoGo.
To the West of SoFo, we find LoBoToMe, or Lower Bondegatan To Medborgarplatsen. Even further west lies the area South of Fatbursgatan, SoFat, and then as we head North, we approach Hornsgatan from the South, an area affectionately known by the locals as SoHorny.
Click on image to magnify.
Other parts of Stockholm, not on this map, have also acquired sought-after acronyms. North Vasastan is now called NoVa, while South Vasastan is SoVa. (Thanks to Anna and Magnus for pointing some of these out to me. If you come across others, do let me know.)
And a suburbanian from north of Stockholm – am I living in NoSo?
NoLoGo is cute, but we’ve already defined the area here on Gotlandsgatan where my office is as TriBeKa, Triangle Below Katarina Bangata (Götgatan, Ringvägen and KBG being the demarcations). More on this on Gärningsmannaprofilen soon.
I want a pinball rematch, BTW.
This is actually the smartest blog entry I•ve read.
Great Stefan! 🙂
I think that SoFo is Söder Om FOlkungagatan though…
I walked by the café today, and it, at least, calls itself “South of Folkungagatan Café” on its awning, with the So and Fo highlighted.
Anglo-American globalization run amok. Shoot me.
Ok – stefan. I read it somewhere which i cant remember now (apart from comments on my post) – but i guess bith are being used.
Gudmundson –seek help.
Type ‘blog’ into google, see where it takes you. There’s a world of sites out there, go and raise your expectations.
This is hilarious! To think that I would actually like to live in an area that’s called SoFat, that is located slightly to the east of LoBoToMe, and to the south of SoHorny…
Funniest of them all, though, was BoRing ;o)
Yes Charles, maybe he’ll come across your latest post, and that should really blow him away with your wit and charm and devastating sense of humor.
It’s a fair cop, guv. I’d say Gudmundson should avoid memefirst, too. Maybe he should just buy a good book.
It’s going to be strange to no longer be living in LoBoToMe…
Brilliant, Stefan.
SoFat? I’d say SoSwede, South of Swedensborgsgatan. Unless it is more something like NoSia, North of Siargatan.
Can’t accept to be staying in SoFat, tonight…
England 13 – 19 Ireland
This is all embarracing you know???
Stockholm is a small pretty boring town.
Boring towns dont get cool of name ripping.
ELECTRO.
See thats where ure wrong.
Stockholm is a GREAT big city.
It is my favourite in the world, except for Amsterdam! 🙂
So hållkäften! 🙂
KoHo, just short for KOngsHolmen
Jag vägrar sätta min fot på SoFo café. Men givetvis gillar jag Söder. Har dock retat mig på namndopet sen nån reklamare kom till vår butik och ville ha med oss i SoFo-svängen.
Mackan, resident of NoStoSto (Northern Stor-Stockholm) eller SoLiLa (Southern Lidingo, Larsberg), the new hip area.
My friends living around Zinkensdamm and Hornstull call that area HoMO – Hornsgatan Med Omnejd. Not very international, but pretty funny though.