Date with Domesticity

Apparently, I have just done something terribly Swedish: I have reneged on a movie date with a friend on account of it conflicting with my laundry room reservation. That’s not as specious an excuse as it sounds: These three-hour slots for washing, drying and ironing are a precious commodity. They require days of advance planning, and are enforced with — in my apartment building’s case — an EZpass-like wireless contraption that won’t unlock the access door if it’s not your turn. Doing laundry requires as much thinking ahead as buying alcohol from Systembolaget, and as much patience as standing in line for a Stockholm nightclub; it’s an investment in time one should not squander unnecessarily.

When I told my friend my excuse, she immediately said, “Oh, so it only took you a year and a half to become Swedish. That’s amazing.” Add a generous dollop of sarcasm to that statement. I do hate being predictable like that, but not as much as going without underwear, so laundry room it remains.

Tidbits

By way of explanation for the slackening of the pace around here, I’ve spent all my free time this past week immersed in a project using DVD Studio Pro 2, Apple’s brilliant DVD authoring software. This also means you will presently be subjected to my half-baked musings on DVD authoring, and — as the preceding clause aptly illustrates — I am additionally initiating a policy of preëmptively criticizing my own posts, effective immediately, as a means of smothering whatever small pleasures are left to the Eurofs and Charleses of this world when they are compelled to snark on my site. As far as I’m concerned, if they are having this much fun, I want a piece of itClearly, this is a stupid idea, as if I am going to exchaust all the possible ways in which what I write can be ojected to..

Then, you’re going to have to sit through another garrotting of the Swedish language, performed by me. I got back a corrected version of my last effort, and it shows my Swedish skills in a clear retrograde motion. My teacher helpfully asked if I had weaned myself from typing it in MS Word, whose spell- and grammar checkers are like a life vest and a kiddy pool, respectively. I lied. With those things turned on, I know Swahili.

What’s also lame is linking to my own article on another blog, even if it is interesting.

DVD Authoring: DVDs may bring all manner of high-bandwidth goodness, but DVD players themselves are dumb beasts. Those DVD menus have nowhere near the sophistication of Macromedia’s Flash or Shockwave because DVD players don’t have the processing prowessdon’t ask me what the difference is, I don’t think they know either.. They’ll just about manage playing video and audio tracks linked to buttons, with a bit of scripting thrown in reminiscent of peeking and poking at a Commodore 64. Because of this constraint, even the fancy Lord of the Rings menus are just videoloops with clickable hotspots. For example, until now I never noticed it is impossible to have one audio track playing uninterrupted while navigating menus. I tried to make it so, to no avail. Each click of a button requires the DVD player to initiate a new audio track (or none).

This, I believe, is the reason for the ubiquity of my pet DVD menu peeve: Interminably long transitions between menus. My guess is it lets the author play some theme music. My other peeve: overproduced menus: Why do they almost always have to look like CNN breaking news intros? I don’t make my web pages look like that, not because I can’t but because it’s uglyOK, so I can’t, but that’s not the reason why they don’t look like that..

Och nu på svenska: Det är kanske lite svårt att antar vad utvandrare tycker om Sverige. Och det kan vara konstigt att försöka berätta om sig själv som land, men det gör www.sweden.se. Vad ska man berätta om Sverige? En artikel igår på Sydsvenskan påstår att bilden på webbsidan är helt fel, att det verkar svenskare är “duktiga, flitiga, skötsamma, galna, sensuella, sentimentala och stolta. Självmedvetna men aldrig självförhärligande.”

Som artikel skriver, andra länder försöker inte att bygga upp ett stor nationellt varumärke som Sverige (utom Belgien!). Dock betyder det inte att Sverige inte bör göra det. Internationell bild av Sverige är jätte positiv, och det är inte eftersom svenskare är duktiga lögnhalsar.

Till exempel, så bygger man upp ett gott rykteGo ahead, click on the FT link, it leads to a cute English-language story.: FT skriver hur Ikea öppnade en ny affär i Sevilla, och använde typiska svenska anställningsmetoder. Men dem var revolutionär för Spanien, och nu börjar Spanskare att diskutera deras arbetspolitik.

Kanske bör Sweden.se skriver om det…

Dumpa Byggnads

An advertising campaign by the Swedish contruction worker’s union has the temerity to suggest that preventing immigrants from competing on price helps them avoid exploitation. Basically, by not working, you’re not being exploited, goes the reasoning. Of course, unions, like any other interest group, should look after their members, so if Swedish construction workers want to lobby the government for mercantilist laws to protect them from having to compete with eager hardworking Poles and Latvians, let them; but they must not be allowed to get away with baldfaced lies: They are not on the side of the poor; immigrants are not being exploited when they undercut Sweden’s union rates. Instead, it is Swedish consumers who are being exploited by high prices when they cannot access competitive labor markets.
 
The whole point of free trade and the free movement of labor — indeed, the raison d’être of the EU — is that countries specialize in producing those goods and services they have a comparative advantage in. For Poles, their advantage is price. For Swedes, it is technology. Both countries will have far more winners than losers when they trade goods and labor, but it is important to realize that you cannot have those winners without the losers. The solution is not kneejerk protectionism, it is training those who lose out so they can find new jobs. A generous welfare state makes this solution all the easier.
 
No luck getting this message across in Europe. Except for Ireland and the UK, all current EU member states will prevent acceding member states’ citizens (except the minuscule ones) from looking for work on their turf when they join, for up to seven years. Read this Guardian Special report. It reads like an ode to callousness.
 
And it is the perfect recipe for disillusionment. Take one EU, problems and all, then throw out the redeeming bits. Now stuff it down the newcomers’ throats. The upshot: Belgian EU citizens can work in Sweden because they are already rich. Polish EU citizens cannot, because they are too poor.
 
At least the British government “says it expects economic benefits from migrant workers,” according to the Guardian. Why can’t anyone else see this? Jean Monnet is turning in his grave.
Under helgen bestämde jag mig redan att jag skulle skriva här på svenska om Byggnadsarbetareförbundets annonskampanj som jag märkte up i tunnelbana förra veckan. Idag, lyckligtvis för er som pratar bättre svenska än jag, skrev Peter Wolodarski på DN allt som jag ville säga, men i mycket bättre svenska och i mer detalj. Kampanj är skamlig.

byggnads1.jpgbyggnads2.jpg

Jag vill bara stryker under några saker. Jag kan förstå att Byggnads vill tillvarata deras medlemmars intressen, och att det betyder att de inte vill ha invandrare som jobbar för mindre pengar här i Sverige, därför att Byggnads inte är konkurrenskraftig med invandrare. Men Byggnads ljuger helt enkelt när de påstår att de vill hjälpa invandrare undvika utnyttjande. Invandrare som kommer till Sverige som byggnadsarbetare tjänar mer pengar här än hemma. Det är inte dumpning. Dumpning betyder sälja under kostpris för att ödelägga konkurrensen.

EUs utvidgning bevisa att det inte är invandrare som utnyttjas, det är vi svenska konsumenter som är utnyttjat av Byggnadsarbetareförbundet. De är för dyra i den nya EU.

Oops!… I did it again

What a stunning coincidence. In many nation-states around Europe, simultaneously, laws are being debated that ostensibly have no connection to one another — defending secularism in France, defending women’s rights in Belgium and Sweden, defending states’ rights in Germany, defending the autonomy of state-funded Christian schools in Spain and Italy — and yet, miraculously, despite these disparate if lofty ideals, they all converge on the exact same effect: Muslim women will not be allowed to wear headscarves in public schools.

If there is anything redeeming about this sudden flurry of legal innovation, it is that collectively these laws betray a certain embarrassment about their aims. In each case, the proscription against Muslim women is officially construed as a secondary effectThe silliest example of such a secondary effect is not France’s law against “conspicuous religious symbols” being used to ban the headscarf, but the defence in Spain of a state school run by nuns that forbade a Muslim girl from obeying the same biblical precept that obliges nuns to wear habits! Sorry, but that merits a rare exclamation mark.. To me, this signals that the proponents of these laws know they are treading on shaky legal ground. They know they can’t just come right out and say, “we’re going to make a law forbidding Muslim women from wearing headscarves at school,” because its intent would be laughed out of any human rights tribunal.

Hence the proscription as side effect. It’s the same desired effect, minus the intent. Countries are doing an admirable job of coming up with their own home-grown solutions, though with varying levels of precision: Sikhs are still in limbo in France, it turns outUpdate 2003/02/15: Scott Martens on A Fistful of Euros surveys the state of the headscarf debate online..

France is the furthest along this road to madness; if ever the lunatics end up running this asylum, blame the one with the Napoleon complex.

For bonus points, this has got to be the stupidest editorial I’ve read in years. But I’d love to be trumped.

Free Brunei

When it comes down to it, if somebody were to put a gun to my head and credibly demand to know my one favorite bar above all others or else, I’d have to go right ahead and betray Bouche Bar in favor of International Bar, on 1st between 7th and St. Marks.

Yes, the place looks like a biker dive, with cheap-beer neon in the window to scare away tourists; yes, it has blinking Christmas lights strewn year-long along the length of the railway carriage shaped space; and yes, it has a yellowed map of the world in the back on which Czechoslovakia and the Soviet Union are forever forces to be reckoned with; but boyo what generous cheap martinis! And the jukebox is the best in NYC — it’s where I first heard Stereolab — and they let you bring pizza slices into the bar to have with your drinks on rainy winter sunday afternoons… And the bartenders all just walked off the set of a Suicide Girls shoot.

One of them used to bartend at Downtown Beirut a few blocks up the roadThe perfectly adequate but tame bar Standard has taken its place., that legendary but now defunct punk rock bar from a time when the East Village still scared people. She took her attitude seriously: When American moviestar Buddhists successfully ignited the Free Tibet campaign in the late-middle ninetiesft.gif, she put up a sign behind the till that read, “Free Tibet (with every drink)”. To me, that line will forever nail our jaded end-of-the-millenium take on the world, from a time when people still smoked and 911 was a Porsche model.

Fast forward to today’s Swedish papers, which ganged up on their king for comments he made while visiting a fellow monarch, the Sultan of Brunei: King Carl Gustaf thought Brunei a lovely place, “a country which is much more open than one may imagine,” with an absolutely delightful host of a Sultan who “holds an open audience where anyone who wants to can come and present his wishes, and presumably his complaints also.”

The problem? The Swedish government considers Brunei to be a dictatorship, and King Gustaf, politically neutered by law, is not supposed to make normative statements about anything weightier than the weather, unless it’s about global warming, in which case he better shut up and not sweat either.

Except that Brunei, an absolute monarchy, is filthy rich, and the Sultan has more than enough money to rule his 350,000 subjects through patronage. The human rights situation in Brunei, compared to all the other countries of the region, is really quite good — certainly better than any other Muslim country that I can think of — and improving. The 2002 Amnesty International country report documents the release of evangelical Christians who were held as prisoners of conscience. The 2003 Amnesty annual report does not bother with Brunei at all; few countries manage that featSweden isn’t one of them. Both the 2002 and the 2003 Sweden country reports document police brutality, deaths in custody and a suspicious police killing. Going by Amnesty’s numbers, then, you might want to go live in Brunei — and imagine, they have no income tax..

So perhaps it was bit opportunistic to criticize the king for being publicly grateful to his host, especially if in a narrow sense, his comments are not factually incorrect. It is certainly the case that we are not in a situation where the oppressed Bruneian masses are yearning to breathe free, like they do in Tibet; and this in turn frees me to revisit, just for the evening, my jaded views of yore: To all those members of parliament who paraded in front of the cameras, condemning in the strongest possible terms the evils of the Sultan’s regime in a country they had to look up on the map this morning, go ahead, buy yourself a Free Brunei T-shirt, or mug. I’m selling at cost, since the Brunei Relief Fund is not short of cash. It should go nicely with that previous icon of jaded chic — the Free Winona T-shirt:

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I suspect this whole affair has absolutely nothing to do with Brunei, and everything with the monarchy. Let’s face it: Monarchs, be they Belgian, British, Swedish or Bruneian, have more in common with each other than they do with their subjects — they are born cossetted rich parasites through no fault of their own, but choose to remain so in their adult life, and that is inexcusable. Monarchies symbolize the superiority by birth-right of one man over another. If the monarch also wields power, as in Brunei, this at least makes sense according to some internal logic. But in a constitutional monarchy, this symbolism is a jarring anachronism, because ostensibly, democracies are meritocracies.

Maybe I’ll go make some Free Belgium T-shirts…

Time is discrete

rule30.gifDelayed access to such manna as The New York Review of Books, The New Yorker and Scientific American means that by the time I get to hold their pages in my hands, the most obviously interesting topics have already been flagged, debated and annotated to death on the web. There is a silver lining, though: Sometimes I find subtler matters of interest to blog, and these can turn out to be quite rewarding.

I think this is one such post. But you’ll have to bear with me.

Remember Rule 30? I blogged it once (OK, twice), and made a little Flash application to illustrate what it can do: Create complexity by applying a simple fixed rule (algorithm) over and over again to the individual components of an ordered system. It’s a shocking result, because it’s so unexpected and powerful: There are no shortcuts to finding out what the system will look like after n applications of the rule — there is no formula or equation we can use to describe the state of the system using just n as the input. We really do have to run the program from scratch if we want to know what it will looks like at time n.

In other words, equations are useless for predicting the state of a system if a process like Rule 30 holds sway over it. This is the big idea in Stephen Wolfram’s A New Kind of Science, and it is why Rule 30 is the poster child for that bookI blogged NKS here when it first came out.
 
This past week, Wolfram put the entire brick of a book online, in a free, searchable edition. Now you have absolutely no excuse anymore not to check it out.
. Wolfram argues that the complexity we see in nature is best explained not by equations, but by looking for very simple processes that operate locally, using local inputs and simple transformational rules. This is the “new kind of science” he proposes.

Bear with me.

Remember Fotini Markopoulou-Kalamara? I blogged her here, when Scientific American did this profile on her a year agoMarkopoulou has a audio lecture of hers online that is actually on the verge of understandable, with hand-drawn slides. In it she gives us a taste of how a very simple algebra of spacetime can translate into notions of cause and effect, using set theory. It takes about an hour of your time, not including pauses to figure out WTF she just said.. She had been working on an emerging theory called Quantum Loop Gravity (QLG), which competes with string theory to recast the general theory of relativity (which does a great job describing gravity) in terms of quantum theory (which until now had nothing to say about gravity). This is the holy grail of physics.

What I found remarkable at the time is that in building this framework, she and her colleagues had been working from the perspective of the smallest possible units of space, looking for very simple processes that operate locally. In other words, they had been practicing what Wolfram was now calling a “new kind of science”, and the results looked encouraging.

Where am I going with this?

Quantum Loop Gravity went mainstream with the January 2004 issue of Scientific American, where it got the coverthumb0104.gif
 
Unfortunately, the accompanying article is only abstracted free online, but here in Stockholm, at least, the issue is still at the newstand. Alternatively, you could read this article on QLG by Smolin, or else be blown away by the accompanying video mini-interview.
. The article is well worth the read — it is written by Lee Smolin, who together with Carlo Rovelli and others pretty much fathered QLG. The conceptual leap they made was to stop assuming, as the general theory of relativity does, that spacetime is smooth and continuous. Instead, they proposed that it is composed simply of nodes connected by lines, and they calculated that these nodes occupy a smallest possible unit of volume, a cubed Planck length, about 10^-99 cm^3, and that changes to this network of nodes happens in increments of a fixed smallest possible unit of time, Planck time, about 10^-43 seconds. Particles, by the way, are nothing more than patterns of these nodes “travelling” in tandem, bumping into each other, much like a gigantic game of Life. And, importantly, this network of nodes is not in anything; it is the universe.

So the universe is a giant distributed computer, running at 10^34 Gigahertz, if you will. It took a while to figure out the implications of this, but now QLGers have a bona fide soon-to-be-testable prediction: the speed of light should vary ever so slightly depending on its energy, and this satellite, scheduled for a 2006 launch, should be able to tease out the slight difference in arrival time for photons that have travelled for billions of years.

So three years from now, we may have some instant Nobel winners on our hands. Meanwhile, string theory is looking tired and unelegant, requiring the existence of many extra dimensions and particles nobody manages to find.

But the fact that time may be discrete at a fundamental level — massive though this conceptual shift would be — is only half my point. The other half point is contained in the Jan 15, 2004 edition of The New York Review of BooksThis issue also contains a wonderful short by J.M. Coetzee., in an article written by Oliver Sacks.

Sacks exhibits his usual freak show of patients with bizarre neurological disorders (Where does he get them?). This time, his patients had a problem with their visual perception, in that it sometimes slowed down enormously, so that they no longer perceived their surroundings continuously, but instead as a series of disjointed images, much like a flickering film or even a slideshow.

Their experiences were the starting point for research that is now converging on the conclusion that for all of us, visual perception is not continuous, but occurs in discrete successive states, or “snapshots”. Usually, these are updated fast enough, and fade slowly enough, for the effect to be an illusion of continuous motion, unless the brain is damaged in specific ways. For good measure, it now also appears that consciousness occurs in discrete successive states, called “perceptual moments,” that last a tenth of a second. And, here too, the mechanism by which all this happens is via a network, this time of neurons, all acting by applying rules to local stimuli, such as surrounding neurons. It’s a “new kind of science” yet again.

That’s my other half point, then: I quite simply find it remarkable that the mind “samples” its sensory inputs, and derives conscious states based on them, at discrete time intervals.

Taken together, it would appear that both fundamental physics and neuroscience are going to nearly simultaneously jettison the notion of a continuous flow of time in favor of discrete increments. Soon, it may be the new received wisdom that not only does the universe update itself at discrete intervals, we update our perception of the universe at discrete intervals.

Feud for thought

Let’s pretend for a moment, for the sake of a nifty segue and the argument that follows it, that Eskimos do indeed have many precise words for snow because they are steeped in it — literally.

By the same token, then, it must mean something that the Swedish language has many more precise words for defining family relationships than does English. I’ve only just now realized this, because I myself have always been tone deaf when it comes to such words. This is something that I blame on my Dutch, by the way: That language is even less precise than English on this matter, since both nephews/nieces and cousins are called neven/nichten [Dutch].

In Swedish, the exact term for nephew/niece depends not just on the sex of the person in question, but also on the sex of the parent related to you. So the son of your brother is brorson, that of your sister systerson — and then there is brorsdotter and systerdotter for any nieces you might have.

This same logic applies to grandparents. With far meaning father and mor meaning mother, the four possible combinations are farfar, mormor, farmor and morfar. Unfortunately, this is farmor complicated than I can handle because I can never remember if the first bit begets the second or vice versaIt turns out the second bit begets the first.. But it gets farfar worse: Great grandparents also have precise definitions: quickly now, there’s farfars far, farfars mor, farmors far, farmors mor, morfars far, morfars mor, mormors far, and finally, mormors mor, who recently was eulogized in this Kylie Minogue song (iTunes URL). Do you even know the names of any of your great grandparents?

Some Swedish words are too good to be kept by Swedes all to themselves and should be adopted by anglophiles immediately. In English, for example, “stepmother” is far too monolithic a notion: Swedes understand there can be bad, neutral and good step parents, and have dignified each with a proper term. There is styvmor, the kind that Cinderella had; plastmamma — literally, plastic mother — which is neutral; and finally, the wonderful bonusmamma, which means exactly what you think it does.

Now, why do the Swedes have so many words for relatives? Because they are dysfunctional socialists intent on banishing the family? Or because family is so important that each relationship is lovingly given due recognition? Or maybe because it facilitates keeping track of the score in Strindbergian family feuds? My guess is that the truth lies somewhere between options two and three.

The wallet

Discovered via the “Oddly Enough” section of Yahoo! news: A wallet lost by an 18-year old girl in southern Sweden 40 years ago has just been returned anonymously via the post, with everything in it intact.

Here is the original story [Swedish] from a local paper, with picture. Here is the BBC’s take, in English.

The story has intrigued a lot of news editors: The Reuters version has been picked up globally by at least 60 papers and news sites monitored by Google.

Why? Tritely, because it is an unusual occurence. A better reason might be that such stories resonate in us. We like to be assured that such occurences happen, if only occasionally. We like the idea that individuals make efforts on behalf of strangers, because it is a token of humanity’s ability to empathize. More broadly, we need to believe that we can sometimes trump the random small cruelties of daily life. And we like to fantasize that out there, the things we’ve lost continue to have a life of their own, perhaps one day to be reunited with us.

Finally, the story resonates because we are curious; because the return of the wallet must have a larger plotMy own theory: Like Aristides Silk, the kleptomanic pickpocket in Tintin’s The Secret of the Unicorn, somebody has been collecting wallets in Southern Sweden. That person has just died, and his widow is now disbanding the collection.. Is it a story of shame, or of benevolence? Did the anonymous mailer know the wallet’s owner? Good fiction tends to start this way — the wallet was returned to the town of Trelleborg, which is not far from where Henning Mankell‘s Kurt Wallander works; he’d discover a huge conspiracy involving stolen identities, human trafficking, and sex slavery.

Trelleborg is also not so far from Hässleholm, where the letter was written. That story, too, has not yet reached its end.

It takes two to sambo

Stockholm is being overrun with small children. Everyone’s getting them. This is a wonderful thing, but where do they come from? How do Stockholmers proceed from single to parent? There are plenty of either kind around, but what is missing from view is a clear dynamic for progressing from the former state to the latter. There is no visible culture of wooing here; the actual process of couple formation must occur well out of the public eye.

What is propelling this baby boom? What is this black box into which you drop singles and out of which march families? After extensive research, I’ve constructed a working, falsifiable theory: The black box is binge drinking.

Binge drinking is on the rise in SwedenInfo on alcohol consumption is culled from the European Comparative Alcohol Study, published in 2001, produced as part of the Swedish presidency of the EU.. Swedes still do not drink as much as the average European, but they do drink it all at once, on weekends. This is a clever bit of adaptation: It allows for bacchic pursuits that do not compromise weekday contributions to GDP. It’s an entirely rational and considerate solution to to the problem of being rational and considerate and also horny.

Here is how I believe Swedes procreate, based on my research:

Let’s start on a typical Friday, at 5.45pm, 15 minutes before the Systembolaget at Skanstull in Stockholm is set to closeSystembolaget is the state alcohol dispensing monopoly run by the prime minister’s wife.: How to know when binge drinking is imminent? There is a queue for the machine that dispenses numbered tickets for the queue. Hundreds of people crowd in and await their turn. At 6pm sharp, policemen guard the doors against insistent latecomers. All purchased booze is hauled home, where it is consumed before heading out for the evening. The idea is to get drunk before going out because drinking anything remotely alcoholic at a bar is even more expensive.

Once at the bar, the buzz is maintained by buying “cheap” beer in copious quantities. Loose groups of mixed-sex friends sit around, eyeing each other up while clearly signaling they are drunk and hence to be absolved of any negative consequences subsequent actions might haveThere is little doubt that for Swedes, inebriation correlates strongly with sex. They even have a word for children born 9 months after midsummer’s carousing: midsommarbarn [Swedish, but with interesting birth statistics]..

Actual expressions of interest are managed by a process of attrition. As groups head home, those people with a mutual interest in one another contrive to be the last to remain as the pack splits up. Typically, then, moves are attempted in the pit of night at deserted busstops, subway platforms, and entranceways.

If it doesn’t work out, then both sides claim drunkeness. But if it does, the couple formation process accelerates rapidly. The pair, relieved at their gambit having worked, quickly opt out of what, frankly, amounted to a low-probability weekly crap shoot. Before long, larger economic forces come into play: Sharing an apartment is cheaper, but then you might as well get some perks from the state for doing so, and so you sambo.

This is how I think it happens. The remaining bit about how the children arrive should be self evident. One way to test this theory is to see if there is a correlation between binge drinking levels and birth rates, with birth rates hopefully lagging binge drinking levels by a year or two.

One question future researchers may want to look into is whether binge drinking is also an economic adaptation to the high price of alcohol. If it is expensive to get drunk enough to lose your inhibitions, you will tend to save up your resources for less frequent but more effective bouts. If this is indeed the case, we should see a less pronounced culture of binge drinking in Malmö, a city where the Systembolaget monopoly holds less sway on account of that city’s proximity to Denmark and its lakes of cheap booze. Eventual effects on the birth rate may be more difficult to tease out, however: Restricting one’s alcohol-fueled romantic pursuits to weekends may be a clever way of managing scarcity, but it should be a tactic jetissoned in times of plenty, in favor of a more sustained effort. Increasing the frequency of low-probability crap shoots is definitely an effective way of raising one’s chances as the price of alcohol drops. In Malmö, then, the disappearance of binge drinking may be a leading indicator of increasing birth rates.

Policy implications are clear: If the Swedish government chooses to keep alcohol prices high, binge drinking should be encouraged as a means of maximising birth rates; but a better policy may be to let prices fall, so as to generate increased opportunities for mating. There may be far more Swedes on the way.

Why I eat at McDonalds

After some snarky comments on my last post, I feel compelled to explain why I eat at McDonalds.

Every saturday, no matter where I am in the world, I seek out a mint copy of The Economist and then a nearby McDonalds, and read the leaders over a Big Mac meal. It’s one thing to read about the forces that propel society today; it’s quite another to see the gears clicking at close quarters. Globalization, mass customization, marketing, consumerism… McDonalds rides the crest of all these waves, producing something as basic as a fast meal, yet managing to convince the locals from Bali to Barcelona that they want it. It’s an amazing feat. By going to McDonalds, I make sure I understand, at a visceral gut levelBonus pun., how the world works. That is why I eat at McDonalds.

But I lie. Who am I kidding?

I was imprinted at an early age, when road trips with my parents across the US were punctured at regular intervals with screams of “McDonalds!” as yet another set of arches floated into view on the horizon. My sister and I vied for the honor of being first to see the next one, but to win you had to have the best view, and to have the best view you had to have the middle bit of the back seat, so we fought a lot over that.

But it was worth it. On road trips, our family had a symbiotic relationship with McDonalds — a pact: We the offspring promised to behave if at regular intervals we could partake in a simple Pavlovian routine: Arches appear, we scream, we stop, we gorge, we shut up. My parents were happy, we were happy, and above all, McDonalds was happy. To this day, I see nothing wrong with that, and I don’t even have kids. People who do seem even more grateful to McDonalds.

Over the years, I have become an expert rationalizer for my visits to McDonalds. Here are a few more ways in which I tell myself that eating at McDonalds teaches me things I will not learn anywhere else:

Meet the locals: It’s they who eat at McDonalds in Barcelona; the foreigners sit at Café Zurich being fleeced for their authentic experience. In Moscow in 1993, I stood in line together with hundreds of others in eager anticipation, dollars in hand, to be met by an absurdly eager Russian serving crew. Russian and eager! If I didn’t know any better, I would have thought McDonalds was holding their loved ones hostage at gunpoint out the back.

Make a statement: In Brussels, I make a point of ordering in Flemish: I will say “Een Big Mac, een groot friet, en een cola” and the response, often, is a surly “quoi?”. Then, depending on my mood, I will either repeat the order in slower Flemish, or else breezily in French, thereby clearly showing how linguistically superior I am to a high school kid making minimum wage.

Also, whenever the server asks me if I want to “supersize” or “plusmeny” my order, I make a point of refusing. This way, I am signalling to McDonalds that I am immune to their marketing ploys; I’m the one making the decisions here, and that I know exactly what I wantDeep in the inner sanctum of the McDonalds University library, I am sure their sacred texts mention this as the main reason for asking me. “Let the customer say no; give them a sense of empowerment that they will want to repeat.”.

Consumerism is good: People say that democracies do not go at war with each other. I’ll go further: Countries with McDonaldses in them do not go to war with each other. And that can only be a good thing.