On Monday I attended a “debate” in the press room of the foreign ministry, topic Hur ser dom på Sverige? — How do they (foreigners) see Sweden? “Debate” is in scare quotes precisely because there was nothing scary to it. Everybody on the panel was über-polite to one another, agreed with everything, thought it worth adding a point perhaps or underscoring a particular sentiment while the audience snarfed down some rather fine wine during working hours. This audience consisted primarily of aging foreign correspondents, who during question time proceeded to ask questions that were really answers, to which the very polite panel listened intently.
The stunning conclusion: The image Sweden has abroad does not correspond exactly to reality. As to why this might be the case, the consensus was that there had been a miscommunication somewhere, a failure shared by both Swedes and foreign correspondents to be as accurate as they could be.
While various anecdotes to this effect were recounted over the course of an hour and a half, I devised an alternative theory, which I’ll run by you now. Could it be, possibly, that Sweden fulfills an indispensable role in national political debates everywhere as an ideal — a shorthand for an kind of polity against which to compare the local failures or successes? Perhaps American Republicans require Sweden to be a socialist suicide central. Perhaps Eastern Europeans demand that Sweden be a capitalist success. Maybe Southern Europe wants Sweden to be efficient. I can go on, put you get my point.
Against such a deluge of idealizing for local consumption, there is not much that Sweden can do, besides perhaps trying to ride on the coattails of a net positive fallout. What’s so bad about being a land of blonde athletic reserved singing nudists? It beats being a land of beery pedophiles, right?
If my theory is right, then a far more interesting (and difficult) question to answer is, Why Sweden? Why has Sweden, and not Finland or Canada or Australia, become a global yardstick for measuring progress, especially if, arguably, Sweden itself does not measure up to the myth? I don’t know the answer, but I think, in part, it has to do with historical accident; and once Sweden was typecast as the Jean-Luc Picard of nations, boldly going, it was a role so compelling that subsequent career turns just haven’t registered. There needs to be a Sweden on the world stage; if it didn’t exist, they’d have to invent one.
If Sweden ever wants to opt out of this role, it will not suffice to write more letters to the editors. Drastic measures will be needed. Drastic measures like… “When Good Swedes Go Bad!” the TV show, from the people that brought you “When Good Pets Go Bad!” and “When Chefs Attack!” I envisage the pitch would go something like this:
A fascinating, frightening program that shows what can happen when sweet, doting, responsible Swedes revert to their natural behaviour. Amazing, never-before seen footage of shocking real-life incidents will show ordinary members of Swedish society letting their true instincts take over:
— A CEO savagely guts his company for personal gain
— An unemployed loser turns on his foreign minister
— A tame village pastor murders his wife once too often!
— An alcoholic shoots the prime minister in the back
These are just a few of the horrifying events that are caught on camera and give us all a lesson in what can happen when government fails to act responsibly and treat its citizens humanely. Earth’s best friend? You will never look at Swedes in the same way again after you see what happens ÎWhen Good Swedes Go Bad’.
That should do it.