I thought I’d seen her somewhere before. She was on the posters advertising the exhibit. I didn’t put two and two together until this morning when my Subway reading, Metro (PDF), splayed this picture on the coverUpdate 18.45 CET: The posters of her are coming down.:

Yes, it says “Making Differences” across her. Remind you of anything?

There is an advertising agency in Stockholm populated with numbskulls. Not only do you go rip off an original idea, you then apply it in the manner of a mastodont, barrelling into one of the most tragic and precarious conflicts around. Your imperfect command of the English language means that your clever sloganeering comes off exactly wrong; if “Making Differences” is a play on “making a difference”, you should know that the phrase implies an endorsement, or at best is nasty sarcasm.

In today’s interconnected world, physical distances no longer figure in how crude you can be about other people’s tragedies. You can no longer Think Indifferent.